The scale of the human and economic tragedy that tobacco imposes is shocking, but it’s also preventable. The tobacco industry is fighting to ensure the dangers of their products are concealed, but we are fighting back. In 2003, WHO Member States unanimously adopted the WHO Framework Convention on Tobacco Control (WHO FCTC). In force since 2005, it has currently 182 Parties covering more than 90% of the world’s population.
In 2007, WHO introduced a practical, cost-effective way to scale up implementation of the main demand reduction provisions of the WHO FCTC on the ground: MPOWER.
The 6 MPOWER measures are:
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Video on FCTC, COTPA and MPOWER